In 1911, a master of incense-making, Yujiro Kito, originated Japan's first perfumed incense, "Hana-no-Hana" - a fusion of Western perfumery and Eastern incense-making. For more than a hundred years after its birth, Nippon Kodo has continued to make this beloved floral incense. Having laid the foundation for modern-day floral incense, many people continue to adore the deep and brilliant floral fragrance of Hana-no-Hana to this day.